After pioneering many initiatives to safeguard the interests of investors, India’s premier stock exchange, the National Stock Exchange has rolled out a unique initiative to promote investor awareness, literally on wheels. This is the first time that a stock exchange is conducting a mass outreach programme through the outdoor medium.
The programme was kick started on board the iconic Rajdhani Express today. The Delhi Chennai NSE Rajdhani was launched at the Nizamuddin station in the capital by the Chief Guest Mr. Prashant Saran, whole time member of SEBI. NSE’s MD and CEO Mr. Ravi Narain was also present on the occasion.
Starting today, the Delhi Chennai Rajdhani, the Delhi Bengaluru Rajdhani and the Delhi Trivandrum Rajdhani will run coaches that will carry NSE’s campaign on investor awareness. The coaches will be used on the three routes at different times of the week.
The 17 coaches have been splashed with the images of Nifty, NSE’s flagship index. Inside, important investor awareness messages have been given on panels. The motto of the campaign is soch kar, samajh kar, invest kar, a message to invest carefully.
The coaches also feature key information to investors on care to be taken before, during and after trading. These would include a list of crucial do and don’ts, importance of filling up Know Your Customer completely and correctly, important things to note while transacting on-line and understanding matters related to power of attorney, etc.
The campaign seeks to demystify Nifty 50 through pictographs and comic strips. An attempt is being made to spread awareness among investors on various products traded on NSE including Nifty futures and options, equities, equity futures and options, mutual funds, currency futures and exchange traded funds.
These messages will also be provided through audio visual messages inside the train. The idea is to empower the market participants and enhance the trading experience through focussed and relevant market-related education. The campaign is expected to cover over 2 lakh fifty thousand passengers crossing 34 locations across eleven states.
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